Meet the team

The Curiousity Kid

I took everything apart when I was a kid—not to be destructive but because I always needed to see how it worked. That restless curiosity led me first to design, then to teaching design, then into a world of entrepreneurship—and finally, back again to my creative roots.

I’ve only recently realised that I specialise in being a generalist, I’ve put my 10,000 hours into knowing 10 things about 1000 subjects. It lends a unique perspective that allows me to pick up on new connections and ways of doing things that others might miss. Launching businesses showed me the real world value of finding a consistent and authentic voice. It’s your handshake to the world and the heartbeat of any venture. Yet, even with my background, I struggled, and so I thought: if it’s this tough for me, what must it be like for the many small business owners out there without design training?

That was my “aha moment.”

Today, home is wherever I park my van, my family and I traded the classroom and the office for life on the road. With each mile, I’ve seen how well-crafted design can set small businesses apart, and how a single spark of authenticity can capture an audience’s imagination. I’ve also made the costly mistakes—so you don’t have to.

“Every small business has a unique story to tell. My job is to help you tell that story visually in a way that resonates with your audience and drives your success.”

No waffle. No jargon. Just honest guidance and design that actually works. I’m building more than a traditional design studio—I’m creating a space where entrepreneurs can access professional branding, learn the principles that make it effective, and get back to doing what they love, free from guesswork.

If you’re ready to elevate your business then get in touch and let’s create something awesome.